You Won't Have To Say The Word MOTOBLUR Anymore

Illustration for article titled You Wont Have To Say The Word MOTOBLUR Anymore

MOTOBLUR will soon be gone. Not the Android overlay, but the term itself.

Motorola is supposedly ditching the MOTOBLUR name because Android fans cringe when they hear it. MOTOBLUR isn't going away completely, though. Parts of BLUR will be rolled into some new enterprise features. [Engadget}


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This has to be one of the dumbest possible marketing moves for them. Consumers dislike Motoblur so much that the name now has a bad connotation. Change Motoblur? Nah, just change the name.