YouTube Is About to Round Down Creators' Follower Counts

Gif: YouTube

In May, YouTube let creators know that in the near future, all of them with more than 1,000 subscribers would see their follower counts rounded down. The time has come, and the video-sharing service is rolling out this change throughout September.

YouTube announced the update on Thursday, which will happen “gradually” across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact counts on YouTube Studio and YouTube Analytics, but for those hung up on showing off their milestones per each morsel of engagement, the days of deprived validation are ahead.

Advertisement

So for creators with more than 1,000 subscribers, their counts will be what YouTube is characterizing as “abbreviated.” If someone has 123,456,789 subscribers, for instance, it’ll show up as 12.3M. The number won’t go up until follower counts hit or pass a threshold.

“Beyond creating more consistency, ​this addresses creator concerns about ​stress and ​wellbeing, specifically around tracking public subscriber counts in real-time,” YouTube wrote in the update on Thursday.​” ​We hope this helps all creators focus on telling their story, and​ experience less pressure​ about the numbers.”

While shifting public pressure away from minute improvements in popularity should seemingly help creators obsess less over each new follower, it’s just one less way to establish their public recognition. And for someone whose currency hinges on popularity, rounding down (“abbreviating”) might not have the calming effect YouTube evangelized.

Share This Story

About the author

Melanie Ehrenkranz

Reporter at Gizmodo

TwitterPosts
PGP Fingerprint: F59C8C880028D597CAC38D11AFA2B9828B06C702PGP Key