The Pitch "Originality? We don't need no stinkin' originality!" So sayeth Toshiba's ad agency, which commissioned this stunningly unimaginative Super Bowl spot (which we previously lampooned as the game's "Best Lost Cause"). Three slovenly friends enjoy the big game—sans authorized NFL logos, natch—while cheerleaders cartwheel by. Once the game's over, the couch potatoes switch over to HD DVD versions of Transformers and The Bourne Ultimatum—cinematic choices that allow them to add a couple of shapely females to the mix. All this entertainment can now be yours for the low, low price of $149.99! Yet given how badly HD DVD has slipped versus Blu-Ray in recent weeks, will Toshiba's meat-and-potatoes message (and quickie price reduction) save the day? A key making-of-the-ad detail reveals a sad truth.