The Heineken Beertender we first wrote about almost four years ago is finally getting its US launch tomorrow, March 1. The beertender is a special for-your-home tap that takes in five-liter Heineken DraughtKegs and dispenses via the tap, for a reasonably authentic home beer experience. It'll be exclusively available at Williams-Sonoma stores starting tomorrow for $299, and move into a wider release schedule at the start of April. [Beer Tender USA - Thanks Jason!]
Heineken Beertender Finally Getting US Launch
3:30 PM on Fri Feb 29 2008
By Jason Chen
11,504 views
41 comments








Comments
you could get this through skymall magazine or online. I think they have been trying to sell this thing forever.
I will have this. Oh yes....I will.
Too bad you have to put Heineken in it. That's the tragedy here.
That and the fact that the draught keg already comes with a disposable tap, making this whole thing a big, expensive, shiny redundancy.
$299? Crap that's expensive. I'd rather just keep the DraughtKeg in the fridge, thanks.
So soon we forget... Raise you hand if you remember the Coors party ball? What happens to this thing when they stop making the special kegettes?
Seems pretty steep for a hundred bucks more you can get a full kegerator that can serve more than Heineken in standard kegs.
You can get an half-keg sized kegerator for a couple hundred extra dollars. Not only are you not limited to one brand of beer in that case, you are also awesome.
@nutbastard: "In addition, the BeerTenders will come with a five-pack of special tubes for the non-BeerTender compatible DraughtKegs. These tubes will also be available for sale after March 1 at www.BeerTender.com." So to answer your question, yes you can fill it up with either Keystone, Naughty Light or that new imported beer Hamms.
My office is about to become much more popular.
Getting a full size kegerator is definitely more feasible than this. This thing is waaaayyy too expensive for what it is. Limited to a very proprietary (doesn't Gizmodo usually frown upon this word?) unit and brand of beer. Nowhere near worth the $300 price tag.
@nutbastard: Ditto.
If you by this buy som air freshner. 'Cause you'll need it to fight the Heineken FUNK. That is some stank-ass beer.
I'd rather just have some oil cans of Fosters.
Guys, its adaptable to a lot of Beer-balls. Yes Heineken is terribly, and yes the machine is overprices, and yes its totally unnecessary, but... what was my point again?
Or get a free used fridge off of a CL and get this:
[www.beveragefactory.com]
@FatTony925: Mmmmmm, Hamms.
Joel Johnson wasnt half bad, where did he go off to?
@BloggyMcBlogBlog:
that kit is too expensive - $100+ for some tubing, a valve and some mounting hardware? I bet you could find less aesthetically pleasing, but equivilant parts on mcmaster for under $40.
I have to agree that it'd be far better to just get a kegerator. I think I paid less than $100 more than that for mine.
Ok, but I brew in Mr. Beer Kegs, which comes to 8 liters or 2 gallons of beer at a time. If they would make something you can pour your own beer in to, and have to buy professional systems to carbonate, that would be cool. Not bashing the product, just after you home brew, can't go back!
Hell YA! Man I love me some Heinies.
I purchased a stainless steel kegarator from Best Buy on open box for $400 and it holds 16 gallon kegs (or smaller), came with a CO2 tank and looks like a classy mini fridge. So why would I want to pay $100 less for something that is equivalent to buying pony beers?
Also if I wasn't such a yuppy I probably could/should have built one out of an old fridge for much less.
What was my point again? Yeah drinking!
I'd rather go pick up a spare refrigerator at a garage sail, drill a hole and install a tap, and have the option to use full size kegs of any type of beer.
Also, it would cost less than this thing.
Got sailing on the brain, I meant "garage sale" not sail duh!
@irfan: [gadgets.boingboing.net]
I don't think I'd have much use for a full keg or even a pony. I just wouldn't drink it all before it got skunky. 5 liters over a few weeks though - I could probably handle that. There are a number of beers available in that size. As long as I don't have to drink Hineyken, I might actually consider this. Of course that will be an expensive trip to Williams Sonoma, since I will no longer be able to deny my wife that KitchenAid that she's been wanting and that I've resisted because it's a "one-purpose appliance that we don't have room for!"
Very Cool, but Sky Mall has 2 or 3 versions of these that can accommodate multiple different types of kegs including Heineken, and for cheaper. One even has a separate container that you can fill with what ever you desire.
OMG, you poor bastards. You're only nów getting the beertender? Well, better late than never I guess.
If you do not live in a doublewide and you put this contraption in your kitchen/livingroom/basement, it will scream transitional, will-not-let-go-of-college fratboy with a girlfriend brings home metro-sexual strangers (two at a time) from Starbucks while he is out with his buddies watching the game and getting drunk at a college bar. Just saying. Buy some art. Put your beer in a refridgerator.
However, SecretAsianMan's idea about putting this in his office... brilliant. :)
Heineken sucks.
@Holyelephant:
as long as we're pointing out completely obvious things:
George Bush is an idiot, Vista is terrible and Gizmodo is a bunch of Apple Fanboys.
It is kind of like a beer verion of my Soda Club machine. COOl!
This is obviously a product aimed at those who like Heineken. All those who hate it need not apply or care about this product.
I had a pint from it, it sucks.
@nutbastard: Exactly. Not worth it for Heinie (you know what I mean).
Is there a Diet Pepsi version?
when can we expect this at SharperImage?.. ;)
@DustyButt: Seriously. It's a good name for it..."Heinekin: Like Unto Ass".
It's not only Heineken that goes in here, but also all Heineken owned brands.
I have a Philips Perfect Draft myself, which is much better. You can get a lot of the brands owned by InBev (world's largest beer company) for this.
This is for certain the culmination of all the gadgets and gizmos that ever were on Gizmodo. The final Giz-crescendo! Well done, you can now stop the blog!
I'll buy it when it has a Guinness logo on the front. :D
@Atsumi:
Couldn't have said it better myself! :-) I'll have a pint of Genius bartender!
Why the chose to fill this device with Monkey Piss (a.k.a. Heineken) I'll never know.
This is very cool except for the kind of beer you have to put in it. The price is a little nuts, too, but if I could get Newcastle in that size keg I would seriously consider it (or Fat Tire, or Dortmunder Gold, or....).
DO WANT!
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