Carrying around a spray bottle of urine to coat your food might also do the trick for considerably less money. Then again, it is hard to beat the attractiveness of blue sunglasses.

"least appetizing color of the spectrum." what about blue berries...or ya know...candy?

want. And I am not talking about the glasses. nor the rice. Although, the shades look kinda cool.

I can't believe that I'm even going to try and post something rational since clearly whomever is buying these isn't listening to reason. If a person doesn't have the willpower to not stuff their face what makes them have the willpower to keep the glasses on?

They do make you look like Maverick. And he was thin. I feel the need, Goose, the need for.... eating sensibly.

Of COURSE these are Japanese - so much emphasis is placed on the look and preparation of the food there. Over here, as long as it tastes good we'll eat it, but in Japan, if something's out of place, it makes (to the Japanese) the food less appetizing.

Hey, it's Maverick's HD Blu Ray sunglasses!

Ahem...No.

WRONG! I could care less what it looks like. I eat for the taste. Take the TASTE away and I'll stop eating! lol.

"I don't know how you can say no "
I know how:
No.
Done and Done.

Blue "Eagle Eyes" to the rescue!

Unfortunately, blue light is the most damaging area of the spectrum, so you might get skinny, but you might also get retinal damage.

Of course, if you're a fatty, it's probably worth it.

It seems that she is quite capable of eating "blue" rice...

Chastity goggles?

@Derrick: For many people, it's not an issue of willpower, but of training -- many people (myself included) simply have trouble finding the line between "hungry" and "not hungry", so they eat until they're full. Thus, one needs to train oneself on what a healthy portion is, and learn to trust their eyes -- and, when all else fails, kitchen scales -- instead of their gut.

Now, when you first start dieting, then willpower is a biggie. You're essentially dropping your food intake by a significant degree, and you are going to feel hungry (at least until you get used to it).

I'll agree, though, that these glasses are snake oil. Nice looking, but likely won't make a bit of difference in what or how much you eat. It's amazing how much useless (and sometimes dangerous -- i.e. diet pills) crap exists to take advantage of fat people...

THAT'S why I never get hungry while reading Gizmodo. Well, the blue layout plus Nutbastard - that avatar kills any desire of mine to eat nut-containing foods for fear of getting my ass kicked.

@Mless: See now I was thinkin Smurf Bread or Smurf Marshmallows from when I was a kid. Man that stuff stained your teeth.

Its not that it makes food look gross. The idea probably came from the fact that colors like yellow and red induce hunger.

@jetexas: You'd be getting the same amount of blue light in your eyes wearing whether or not you have the glasses on...

Mless: "least appetizing color of the spectrum." what about blue berries

Aren't blue berries actually a shade of violet?

@BaseVilliN: I guess that's true ...

Here's some fun pseudo-science info from a website I can't prove/disprove:

This blue-violet portion of the spectrum may also contribute to long-term eye and skin damage, so blocking it is a good idea. As well, blocking the blue end of the spectrum improves vision, because the short blue-light wavelengths focus slightly in front of the retina--which means they don't form a sharp image. This is called "blue blur," and getting rid of it is the idea behind those "blue blocker" sunglasses you may have seen advertised.

Polarized lenses eliminate more than 95 percent of horizontal glare, enhance colors and accentuate contrast and sharpness. They're especially good for water sports and high-glare driving.

if only 'blue blockers' weren't amber...
i guess they could still get the 'hip hopper' to do their ad tho.

Who the crap wears sunglasses while they're eating?

This is also the reason why most the lights in stripclubs are blue-tinted, allegedly.

You will be lighter in the wallet, thus losing weight.
There is no color in the spectrum that will cause me NOT to lose all self control for pizza. Is there even such a thing as bad pizza?

What about x-ray sun-glasses? You know . . . . to identify wanna be terrorists?

Nope . . nothing to do with weight loss.

that was a "tales from the Darkside" episode, were the girl sees all the food as lving things, you know what? here it is...

[video.google.com]

@olliverkirby: [video.google.com]

I love watching Asian chicks eat rice with chopsticks.

You guys have it all wrong.
These glasses are not only for your own sake, but for everyone in your visible range too.
Nobody that can see you will eat because these glasses look so gross.

There is real scientific research to back up this blue color thing. Try to think of any food that is naturally blue (and try to control yourselves but blueberries are violet).
Your still trying to think of something aren't you?

And yellow and red are on the top of hunger inducing colors. McDonalds, Burger King, Wendy's, KFC, Dairy Queen, and many others all have red and/or yellow signs. Coincidence, I think not.

If you're still not convinced, buy some blue paper plates and eat off of those. I had some left over from a party one time and it really did reduce my appetite seeing my food on a blue plate.

Plus, I'm a big fan of aviators and would love to own a blue shaded pair.

Or they'll make you look stupid so nobody takes you out to lunch.
Cute girl + Obnoxious blue aviators = no free lunch date for you!

Those glasses just make you look tacky

Don't fatties get made fun of already? Now we dress them in silly accessories?

I guess that nobody here has done that trick with putting brightly coloured cellophane toffee wrappers over their eyes, or they'd know why this idea won't work.

Get a couple of deep blue wrappers and hold them over your eyes for a minute so that you look through them. Although things look very blue to begin with, your brain tries to compensate and attempts to correct the colour imbalance, after a while things look reasonably normal. When you take the filter away, everything looks yellow ( the opposite of blue ) for a few seconds.

These glasses won't achieve the desired effect because the brain will try to correct the colours and make things look as they usually do.

@lordargent: Violet, you're turning violet, Violet!

People don't eat too much because the food looks so good, you'd be better off putting a clothespin on your nose, it would look more flattering than those.

Maybe for emotional eaters they could release a CD of 911 calls made from trailer parks for domestic disturbances so they could be reminded how good their life is going :)

I think blue food is cool. Maybe they should have Goatse printed on the lenses or something.

Just when you think you've seen and heard it all!

What if you're colourblind?

Funny post!!!Blue sunglass makes the food gross.