iPad Version of Wall Street Journal Will Cost $17.99 A Month

WSJ has reported on itself by saying that "according to a person familiar with the matter," their monthly iPad subscription will cost $17.99 a month. Now, I'm no Yank, nor plan on buying an iPad, but that seems high, no?

That's about nine bucks more expensive than a monthly subscription to the dead trees version. Too bad print readers are a dying breed.

The WSJ article also addresses advertising on the iPad—apparently Time magazine will debut its iPad version with adverts from Unilever, Toyota, Fidelity Investments and three other companies, with each ad said to be setting them back $200,000 for the full first eight issues. Meanwhile, Wired magazine will offer a little extra something for advertisers who buy eight pages of ads for each issue—with video and "extra features" promised. Esquire magazine won't have any adverts in its debut issue, and will cost $2 less than the dead trees version. [WSJ]

UPDATE: Ok, maybe I was a little harsh on the WSJ. It has a circulation of 2m reportedly.