After 35 reports of the Samsung Galaxy Note 7 overheating and exploding, Samsung recalled the device early Friday morning. Now, Samsung has announced an exchange program for the device, effective immediately. Tim Baxter, the president of Samsung Electronics America, is actively encouraging customers to trade-in their Note 7s, calling the company’s recall “proactive.”

Advertisement

The Galaxy 7 went on sale on August 19, receiving positive reviews. The recall is a setback for Samsung, which after years of declining sales and profits, reported its biggest profits in two years in July, thanks to the Galaxy S7 and S7 Edge. The company expected the Note 7 to be similarly profitable.

In its announcement this evening, Samsung says customers are allowed to replace their Galaxy Note 7 with a new device, which will be available as early as next week. Alternatively, you can exchange you Galaxy Note 7 for a a Galaxy S7 or Galaxy S7 edge. If you chose the second option, Samsung will also replace or refund any Note 7 accessories you already purchased, and refund the price difference of the two phones.

Advertisement

All Galaxy Note 7 owners will be given a $25 gift card or that amount off their bill “as a gesture of appreciation.” To exchange your device, “contact or visit the retail outlet where they purchased their device or call 1-800-SAMSUNG.”