Filmmaker Casey Neistat and Mercedez-Benz don't pair easily in people's minds. One's a YouTube renegade, the other is the manufacturer of cars you can't afford. And yet! They teamed up and made an ad. The result is as surprising and weird as you'd expect it to be.
Yes, this is definitely a car commercial, but it's not a stuffy luxury car plug by a mile. It's fun, it's frenetic, and it'll probably turn you on in that way that movies about renegade hackers and underdog football teams make you want to break stuff. This ad doesn't make you want to be richer—it makes you want to have fun.
For the last decade Neistat has built a career out of telling personal stories about whatever he wants, both on YouTube and on an HBO series. In short, he symbolizes all of the optimistic promise of the free Internet combined with a maker's will to get it done. So how the hell did he end up doing a commercial for stuffy ol' Mercedes? In exchange for his cachet with The Youths, Mercedes set him loose with a car, a stack of cash, and total freedom to do whatever he wanted.