I’ve said it before and I’ll say it again: I love Juicero. I love this dumb, insanely over-engineered, $400 juice squeezing machine that works marginally better than using your own hands. And it turns out I may share that passion with the nation’s First Daughter, Ivanka Trump.
As pointed out by several Twitter users, in March 2016, Ivanka tweeted about her love for the trendy, embattled startup:
Yes, please, indeed.
We should also point out here that according to CrunchBase and reports from the time, Thrive Capital—the venture capital firm of Ivanka Trump’s brother-in-law, Joshua Kushner—invested in Juicero in March 2016.
In fact, Ivanka Trump has tweeted quite a few times about companies that Thrive invested in, according to CrunchBase’s records.
And Warby Parker:
We should also also point out here that the FTC has very clear guidelines about the use of sponsored content. While it’s unclear if these tweets are indeed #sponcon, the fact that Ivanka’s husband Jared Kushner was a member of Thrive’s board until this January—and received millions in capital gains income from the firm, according to his financial disclosure forms—sure is interesting!
More importantly than all this ethics shit, though, is this: Does Ivanka use Juicero, and has she ever squeezed the bag herself, against Juicero’s strongest recommendations? We have emailed both Ivanka Trump and Juicero for comment and will update if they respond.