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Phil Schiller

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breakingomfg

Apple Introduces Manila Case—The World's Thinnest Notebook Case

MACWORLD SAN FRANCISCO—January 16, 2008—Apple® today unveiled Manila® Case®, the world's thinnest case for the world's thinnest laptop, the MacBook Air. When empty, Manila Case measures an unprecedented 0.07-inches at its thinnest point, but its dynamically adaptable height goes up to a maximum of 6.9-inches, adapting perfectly to the MacBook Air shape as well as to a standard* Reuben sandwich, made with pastrami, sauerkraut, swiss cheese and russian dressing on rye bread.
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9:00 AM on Wed Jan 16 2008
By Jesus Diaz
144,322 views, 78 comments

Latest by N/A: Man I sorta feel mad/dumb for actually reading the whole, I felt like my mind was going to implode. more »

controllable media

Apple Resists the Hard Questions with PR Force Field


This interview outtake gives you an idea of the kind of control Apple demands (and gets) when dealing with any kind of media. Benjamin Cohen, a correspondent from UK broadcaster Channel 4 in the UK interviews Apple Senior Vice President of Worldwide Product Marketing Phil Schiller. As soon as the words "iTunes" and "monopoly" come up in the interview, Jobsian acolytes swarm around, attempting to control every word that's said. "Are you acting in a sort of monopoly way?," asks Cohen. Schiller claims he answered the question, and yes, we are seeing this clip out of context. Still, you can see what amounts to a dream situation by any company, able to perfectly control what's known by other companies as "uncontrolled" media. "Stay focused," intones the Apple babysitter. A good reminder to all journalists to ask the hard questions, anyhow. [YouTube] (Thanks, Rory and Martin!) More »

8:58 AM on Thu Nov 15 2007
By Charlie White
17,842 views, 62 comments

Latest by whootowl: Remember the 1984 commercial? Where's that hammer when you need it? more »