It’s been a rough week for YouTube’s biggest star. Felix Kjellberg—better known to his 53 million subscribers as PewDiePie—was dropped by Disney earlier this week after a Wall Street Journal inquiry regarding Kjellberg’s use of racial humor and Nazi imagery; yesterday YouTube itself cut his channel out of “Google Preferred” advertising. Big names on the platform are rushing to Kjellberg’s defense today.
Proper context clears up these misunderstandings, they claim. They’re right, but not for the reasons they’re thinking. The context of these “jokes” makes it hard to imagine how YouTube’s biggest star could have thought that this situation would shake out any differently.