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Amazon Hypes Its Kindle Success Without Actually Naming Any Numbers. Again.

Illustration for article titled Amazon Hypes Its Kindle Success Without Actually Naming Any Numbers. Again.

Unsurprisingly, Black Friday was pretty successful for Amazon, which is shipping out Kindles at a staggering rate. As usual, though, we have no idea what that rate is. You dark horse, Amazon.

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Speaking to Business Wire, Dave Limp, Vice President of Amazon Kindle said:

"Even before the busy holiday shopping weekend, we'd already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family – customers purchased 4X as many Kindle devices as they did last Black Friday – and last year was a great year."

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Way to go, Dave! What an amazing truck load of hyperbole with pretty much zero substance that statement is. No doubt they're going to do fairly well today, too — it being Cyber Monday.

Still, hyperbole aside, at least there's no talk of them running out of stock yet, so if you haven't got your loved one a Christmas Kindle yet — is there anyone who isn't getting a Kindle this Christmas? — you don't need to worry.

Yet, that is. Because one thing Amazon will confirm is that the Kindle Fire has been the single best-selling product on Amazon.com for the past 8 weeks. I would love to know how many they've sold. And what their stock levels are like. [Business Wire]

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DISCUSSION

I got one last week. I love it. I had a rooted Nook before and that was decent but slow. I was ready to step up to the iPad. Figured it made sense since I've been an iPhone user for a few years, but the thing just felt too big after using the Nook. I know not everyone feels the same, but I like the 7" screen. I can hold the device in one hand and it does what I need: surf the web, check my email, watch netflix on occasion and read a book. The iPad can do all of that as well and a lot more, but I personally don't think I'll be using many more apps than that. Also, being a Prime member, I like that I can check out a free book every month. I can do that with the LA library already but like another person commented, the wait times are long unless you want a horrible romance novel.

So no, it isn't for everyone and if you've been an iPad user, you're probably not going to like the Fire. But you should be happy that the Fire exists. It's not an iPad killer and never will be, but it will more than likely take 2nd place in tablet sales. Competition is good.

(Now Amazon, move the damn power button and give me some physical volume controls. My only complaints.)