Amazon Prime Is About to Get More Expensive

Illustration for article titled Amazon Prime Is About to Get More Expensive
Photo: Ted S. Warren (AP)

On an earnings call this afternoon, Amazon’s chief financial officer Brian Olsavsky dropped an unexpected bit of information: The price of Amazon Prime is increasing to $119.

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Prime, which gives customers of the ecommerce giant a variety of perks in addition to free shipping, hasn’t changed its annual price from its current $99 rate in around four years—although the company announced it would jack up the cost for monthly subscribers earlier this year. In his letter to shareholders, CEO Jeff Bezos announced Prime had surpassed 100 million subscribers in 2017.

Olsavsky elaborated that Prime is now “much different than it was in 2014,” citing new features for subscribers as well as an estimated 100 million products available for free two-day shipping, compared to around 20 million available in 2014.

The change will take effect June 16th.

Senior reporter. Tech + labor /// bgmwrites@gmail.com Keybase: keybase.io/bryangm Securedrop: http://gmg7jl25ony5g7ws.onion/

DISCUSSION

?? If Mr. Bezos IS THE RICHEST MAN IN THE WORLD NOW, why can’t he give his customers a break? It never ceases to AMAZE me, the INCREDIBLE greed of the richest people in the world! If he’s richer than God, that is, he now has more money than the Church, he can afford to take a pay cu,t and do exactly that. Our future historians will categorize our present era as one of excesses, by the 1%-ers who apparently own and run everything now.