Just when you thought American capitalism had reached its peak, Amazon is announcing the Dash Button. The idea is simple: You push a branded button, and Amazon ships that brand’s products to your home. The Dash Button is free for Prime Members. Just don’t let the kids near it.

While the Dash Button sounds like an April Fool’s Joke, it’s actually part of a long-standing Amazon initiative to make it stupid simple for you to spend money more seamlessly. Just shy of a year ago, Amazon announced Dash, a handheld wifi-enabled magic wand that helped your keep your pantry stocked. The new Dash Button is pretty much a simplified version of that, except you need a special button for each product, and you have to go with the brand that’s on the button. So if you install the Amazon Dash Button for Tide, Tide is what you’ll get.

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Click here to sign up for your own brand-loving Dash Button. Once again, it’s free with Prime. And here are the participating brands:

This is just a new extreme for the world’s largest store, a store that makes it impossibly easy to buy things without overthinking it, or thinking it at all. The Dash Button joins other popular Amazon offerings like subscriptions for good you order regularly and the enterprise-focused Dash Replenishment Service—thought that’s still in beta. One day we’ll all be buying with buttons, though. Because if there’s one thing Americans like more than spending money, it’s pushing buttons.

[ Amazon]

Image via Amazon


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