Black Friday Is Almost Here!
The Inventory team is rounding up deals you don’t want to miss, now through Cyber Monday. Click here to browse!

Apple Design Guru on What's Wrong With The Other Guys

Illustration for article titled Apple Design Guru on Whats Wrong With The Other Guys

Apple's most popular products owe much of their success to their design, and by extension, to their designer, Jony Ive. In a new interview with the London Evening Standard, Ive dished about his secret sauce—and where his competitors are falling short.


Ive is the aesthetic brain behind groundbreaking Apple products like the iPhone and the iPad. These products were new, yes, but Ive says that's not what makes them important. Newness is necessary, but insufficient. That, says Ive, is what distinguishes the design process at Apple from the rest:

Most of our competitors are interested in doing something different, or want to appear new - I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that's what drives us—a sincere, genuine appetite to do something that is better.


Every year we're inundated by new products that are supposed to be exciting but end up disappointing. The reason Apple stays on top, according to Ive, is because the company strives to make every new product markedly better than the ones that came before. It's hard to argue with that logic. And even harder to replicate it. [London Evening Standard]

Share This Story

Get our newsletter



So, could someone ask this fellow why it is that random pieces of the iOS are designed to look like some poor, abstract, analog representations of a real life object (i.e. compass app, note taking app, and most egregiously, game center) whereas the vast majority of the UI looks digital?

Could someone ask him about why it is that iOS, which looks almost exactly the same as it did in 2007, is "markedly better" than previous versions?

Could someone ask him how Siri and a faster processor makes the iPhone 4S "markedly better" than the iPhone 4?

I sense crap being spewed.