Apple: "No Reasonable Person" Should Trust Their Marketing

Illustration for article titled Apple: No Reasonable Person Should Trust Their Marketing

While every new Apple product is scrutinized closely by an army of ambulance chasers, taking issue with Apple's speed claims regarding the iPhone 3G is probably a somewhat reasonable position...unless you realize that Apple doesn't expect you to trust them in the first place.After a legal complaint by 70-year-old William Gillis over the "twice as fast for half the price" statement found in iPhone 3G marketing, Apple responded with a 9-page, 32-point rebuttal—one paragraph of which included this overly harsh, but very telling, statement:

Plaintiff's claims, and those of the purported class, are barred by the fact that the alleged deceptive statements were such that no reasonable person in Plaintiff's position could have reasonably relied on or misunderstood Apple's statements as claims of fact.

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In other words, if you believe what Apple says in an Apple ad, you are not a reasonable person. Well that point is more clear by the moment, isn't it? [Legal Doc (pdf) via Wired]

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DISCUSSION

brokenmachine
Broken Machine

I'm an apple guy, but I have to admit it seem their ads flex the truth a bit, or at the very least are designed to irritate proud PC users.

The issue here is with advertising: in general, if you trust that advertising will not lie, yes you will be disappointed. Adverts are there to let you know a product is available, not it's capabilities - it's not a damn product review - by nature it is going to be biased. Of course productx is the best damn thing ever - the company that owns productx paid for this commercial. Right now I find Comcast's to be the most deceptive - commercials that lead people to believe cable has the best picture or cable is the only way to upgrade to the new digital signal.