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Apple's Ending the Free iPhone 4 Case Program September 30

Illustration for article titled Apples Ending the Free iPhone 4 Case Program September 30

As expected, Apple has reevaluated their iPhone case initiative: "We are discontinuing the free case program on all iPhone 4s sold after September 30, 2010." But they'll still give you one if you complain.

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The text on the iPhone 4 Case Program page reads:

We now know that the iPhone 4 antenna attenuation issue is even smaller than we originally thought. A small percentage of iPhone 4 users need a case, and we want to continue providing them a Bumper case for free. For everyone else, we are discontinuing the free case program on all iPhone 4s sold after September 30, 2010. We are also returning to our normal returns policy for all iPhone 4s sold after September 30. Users experiencing antenna issues should call AppleCare to request a free Bumper case.

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Of course, if they thought their antenna design flaw was so small, why give free bumpers to everyone at all? And why keep giving them to those who ask for it?

There's a good answer for these two questions, and you are all smart enough to realize it. [Apple via Loop Insight]

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DISCUSSION

SpinachPuffs
SpinachPuffs

When a tiny percentage (smaller than the amount of iPhone users with antennae problems, I'd bet) of Wii owners were stupid enough to throw their remotes into their TVs, Nintendo gave free rubber sleeves to anyone who asked for them for free (they didn't even charge for shipping). They now also include those sleeves as standard in all new remotes (and MotionPlus devices).

It wasn't even a real issue and they didn't really have to fix it, but Nintendo went the extra mile to ensure that their customers got the best from their product and that those stupid enough to misuse it wouldn't break their TVs.

Apple, THAT is customer service.