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Audi & Volkswagen Drop XM, Sign Exclusive Deal with Sirius

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If you love Howard Stern, this news might make you happy; if you love having choices, this news will make you sad. Audi and Volkswagen recently announced they will be dropping XM satellite radio receivers as an option for their cars beginning with the 2007 models in favor of an exclusive deal with Sirius. Both Audi and Volkswagen will be offering Sirius satellite radio receivers with new cars through 2012. Terms of the agreement have not been disclosed, but Volkswagen will be offering three free months of Sirius radio to new buyers and expects to equip 80% of new vehicles with their receivers.

We're not saying that Sirius is inferior to XM, mind you, just disappointed that consumers are losing the option to choose the satellite radio that get bundled into their new cars. They can always get go buy a XM receiver later on if they really want to, of course, but having a choice effectively made for you sucks nonetheless because the whole point of having satellite radio has always been one of choice—of choosing to not have to listen to annoying ads, stupid promos, and the same lame songs at the top of the charts on almost every single radio station because of music industry payola.


Sirius Satellite in exclusive deals with Audi, VW [Reuters]