Omipotent Colonialist Photoshopping Hand Remakes 3rd World in Helvetica’s Image
Oh, wretched, impoverished shopkeepers of the developing world! If only you could put down your weary, paint-splattered arm, and stop making handcrafted signs for your stores. If only you had the brilliant Swiss diamond-light of Helvetica. Enter your minimalist paradise. At the Try Helvetica blog, Brazilian design firm NOONO (So, not really a colonialist thing)…