The Self-Proclaimed "Most Epic Beer Commercial Ever" Is Probably the Most Epic Beer Commercial Ever

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I don't know if this is the most epic beer commercial ever, but it's the nerdiest for sure. I was sold right when the Knight Rider soundtrack kicked in but, by the time Bruce Lee appeared, I was dying for a pint. More »

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The Secret of Beer Goggles Discovered

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British researchers have discovered why alcohol drinking makes other people look better. The reason is linked to humans' preference for symmetrical faces. More »

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Bloat-Resistant Beer Probably Tastes Like Pee Water

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Molson Coors is releasing Animee, a new bloat-resistant beer targeted at women. Supposedly, the brewery spent two years developing the "lightly sparkling and finely filtered" beer that comes in three flavors: clear filtered, crisp rosé and zesty lemon. More »

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This Machine Fills Up Beer from the Bottom of the Glass

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BottomsUP Beer is a beer tap that pours beer from the bottom of the glass. Yep, the bottom. It's supposedly way faster than the old fashioned way and most definitely way more ridiculously mind blowing. More »

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Don't Worry, Deep-Fried Beer is On Its Way

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Like little pieces of ravioli, Mark Zable's deep-fried beer "tastes like you took a bite of hot pretzel dough and then took a drink of beer." Tantalizingly, he's claiming that "nobody has been able to fry a liquid before." More »