Whether you choose Webflow or Squarespace, you’re in for a different adventure. Webflow is a seriously powerful website design tool. It supports dynamic website designs, with special attention to detail and some of the most advanced tools for website creation.
Squarespace is an all-purpose website builder. It’s designed to be light, easy to use, and capable of crafting visually appealing websites in no time. During our Squarespace vs Webflow analysis, we realized just how good but different they were — and that’s a keyword. Different.
It’ll be hard to gauge which one is better in some aspects. However, after testing both extensively, we prepared an analysis that should aid your decision. In the end, you will know which one is better for you, based on the several tests conducted by our diligent experts.
Squarespace vs Webflow: Quick Overview
While Squarespace is a simple-to-use website builder, Webflow is a mightier tool for website design. Ultimately, we chose Squarespace over Webflow but the latter is far from unimpressive, as long as you’re willing to forgive the steeper learning curve.
Read our full comparison for more info — before that, let’s quickly examine them in the table below.
| Squarespace | Webflow | |
| Our current ranking 📋 | #3 | #4 |
| Starting price 💸 | $16/mo | $14/mo |
| Does it have a free plan? 🆓 | No | Yes |
| Free trial 🧪 | 14 days | No |
| AI Website Builder 🤖 | Yes | No |
| Free Domain 🌐 | Yes | No |
| Free SSL 🖥️ | Yes | Yes |
| Number of templates 🚧 | 180+ | 6,000+ |
| Starting E-commerce price 💹 | $23/mo | $29/mo |
| Items sold 🏪 | Unlimited | Up to 15,000 |
| Security 🔐 | 2FA, DDoS protection, password-protected pages, 24/7 site monitoring | 2FA, DDoS Protection, Surge Protection |
Website Setup: Webflow vs Squarespace
During our Squarespace vs Webflow testing, we detected that both website builders are easy to start with. There’s this no-quibble approach we appreciate. Once you sign up for an account, which takes about a minute, you’re immediately offered to start your website.
Squarespace
In Squarespace, you’ll first be asked a few questions about the website and then get this screen:
You can use Squarespace’s AI website builder, in which case, you’ll just answer a couple more questions. These questions will determine the result and the website you get in the end. After testing Blueprint AI, we found it pretty convenient, especially for beginners.
Plus, if the result isn’t to your liking, you can immediately jump to the editor and fix it up.
Speaking of the editor, you can also go with the template. In that case, Squarespace will list its hundreds of templates, let you pick one, and prepare it so that you can work on it. It is at that moment that you’ll use the editor to carefully forge each page according to your taste.
Webflow
Getting started with Webflow is a piece of cake. You can also sign up with Gmail for easier access. After that, it’s the same old (but good) procedure. You’ll answer a few questions related to the reasons behind building your website, the type of website you want, etc.
The last step is to choose how you want to build the website and there are three distinct options:
You can start with a blank site, which beginners will find intimidating, especially if they haven’t used Webflow. The best option is the middle one, where you’ll pick from a variety of templates and work your way up. Besides, you can open the tutorial, as displayed above.
This will let you acquaint yourself with Webflow and see how it works to learn how to build a website. We’ll give Webflow a minus because it lacks an AI website builder option but as said, it’s more of a web design tool and not so much a website builder like Squarespace.
Both Squarespace and Webflow have simple initial setups that require very little if at all effort. Best of all — you can start for free with both, which makes things even simpler. That said, the first round is a tie.
Squarespace vs Webflow Templates & Designs
After the welcoming ceremony, it’s time to start working and there’s no other way than using a website editor. To do that, in most cases, you’ll want to pick the template, and this is where the Webflow vs Squarespace template comparison comes into play. How do they stack up?
Let’s start with the numbers game:
- Squarespace has around 180 templates — all are free!
- Webflow has around 6,000 templates — some free, some paid!
Webflow trumps Squarespace but we must say that Squarespace has some of the prettiest, most functional templates we used, as praised in our full Squarespace test. Both website builders have in-depth categorization, so you can find specific templates to suit your business.
Squarespace is excellent because all templates are free, so you won’t have that mental blockade when choosing one. When we tested Webflow, we constantly thought about how much the template we liked cost — and guess what? The ones we loved were very pricey!
The good thing is that Webflow’s free templates don’t look outdated, as is the case with some of Shopify’s non-paid templates. Whichever theme you choose, you’ll find it fresh, modern, and fully customizable. However, Webflow doesn’t let you switch the template.
When you choose one, it’s game over. If you don’t like it, you have to get another one and start your website from scratch. Squarespace lets you switch the template at any moment, which is why it’s always praised for its ease of use and “approachability” for beginners.
So who wins — Webflow or Squarespace? Both are outstanding but Webflow wins because it offers 6,000+ templates. While at least 50% are premium, the free templates look and function stunning, vastly overshadowing Squarespace’s still beautiful but less ubiquitous templates.
Website Editor Comparison: Webflow vs Squarespace
Remember the keyword from the beginning — different? Well, this is where it comes in.
Squarespace’s website editor is easily one of the best around. It’s not as sprawling as Wix but not as constrained as Weebly. Thus, you get this awesome balance of functionality and simplicity, which allows you to virtually build and personalize the website in less than a day.
As a section-based editor, Squarespace doesn’t let you mess the website up that much. Everything operates within certain constraints and fitting pieces of the puzzle is intuitive. It’s very hard to make an ugly-looking website with it, even if you choose the ugliest template.
But then — the beauty is in the eye of the beholder.
Webflow’s editor allows you to build ugly sites but when you know what you’re doing, you can surpass Squarespace tenfold. Its editor looks similar to Adobe Illustrator. The left-side menu lets you control your HTML elements and edit them fully using the right-side menu.
You must have some basic CSS and HTML knowledge to be able to assign classes and optimize your website. Webflow also has a CMS, which lets you split content creation and website design and that’s a huge plus for website owners who frequently update their site.
Its CMS is simple to use because you can edit one or the other aspect of your website without “cross-interference”. Our experts are well-acquainted with Webflow and it’s almost foolproof for us but beginners will have a hard time getting adjusted to its complex editor.
Despite Webflow and Squarespace being so different, we’ll have to give this one to Squarespace. Webflow is a powerful tool in the right hands but Squarespace caters to a wider audience and is extremely useful for both beginners and advanced users. Simply put, it’s more user-friendly and easier to grasp.
Which Website Builder Is Better for E-commerce?
Are you looking for a website builder for e-commerce? Both Squarespace and Webflow offer plenty and in this comparison, we’ll see which one takes the lead. To begin with, both offer all the essential features needed in their e-commerce plans. But how much will you pay to sell online?
- To sell with Webflow, you’ll spend at least $29/mo for the Standard plan
- To sell with Squarespace, you’ll spend at least $23/mo for the Business plan
The latter allows you to start selling at roughly 25% less and despite the price, which is higher in Webflow, Squarespace seems to offer more features as well:
- Unlimited vs 500 e-commerce items in Webflow
- Free domain for a year (Webflow lacks that)
- Multi-channel selling
- Gift cards/discount codes
- POS (point of selling)
- Selling subscriptions, etc.
The only difference is that Webflow’s Standard plan has 2%, while Squarespace’s Business plan has 3% transaction fees. On the flip side, both can be dropped to 0% by opting for the next-tier plan. Squarespace charges you only $28/mo for Commerce Basic.
But then, Webflow skyrockets the price to a whopping $74/mo for the Plus plan. Bear in mind you still don’t get unlimited items — only 5,000, plus just a few marketing integrations that we’ll discuss later.
Selling Online With Squarespace and Webflow
Apart from the obvious differences, selling online with both is hassle-free.
Both let you add products, generate descriptions, and promote your products via bespoke images. Squarespace Blueprint AI has an edge here because it’s handy for crafting AI product descriptions, thus, saving you time for other aspects of your online store.
Webflow, however, includes excellent inventory tracking, which is perhaps better realized than in Squarespace. It also informs you of low stock and when items are out of stock so that you can resupply promptly. Squarespace’s inventory management is okay but not great.
In our Squarespace vs Shopify duel, we criticized the former for not being great for large online shops.
However, neither is Webflow, especially compared to Shopify. Speaking of large stores, you can sell only up to 15,000 items with Webflow, which is far from Shopify’s and Squarespace’s unlimited items. At least both offer customizable shipping, which is easy to set up and use.
You can employ item quantity/price/weight criteria or use a flat rate. Both providers also allow you to add collaborators, making online store management a piece of cake.
Payment Methods: Which One Offers More?
Squarespace is a better option for handling payments. It has an in-house Squarespace Payments solution, which endorses dozens of payment methods to adapt to people worldwide. Some of them are:
- Klarna
- Afterpay
- Link
- Apple Pay
- Google Pay
- Credit/debit cards
- PayPal, and more.
Transaction fees are generally favorable, and while Squarespace takes 0%, some third-party vendors, like PayPal, have their own fee system. We then have Webflow, which relies upon:
- Stripe
- PayPal
- Google/Apple Pay
These are frequently used, so not offering more isn’t a problem. Still, it’s good to know that Squarespace is more flexible, which larger online shops will appreciate. Again, take into account that each third-party payment processor has its fees and that’s also the case here.
Having tested Webflow and Squarespace thoroughly, we can only say they’re excellent for selling online, so whichever you choose, you’ll likely be satisfied.
Squarespace is simpler to set up and use because of its all-in-one e-commerce solution. Webflow excels in customization and can be more powerful in the right hands. For an average user looking to start an online store and manage it hassle-free, Squarespace will be a step in the right direction.
SEO & Marketing Features
Both SEO and marketing contribute to your website’s overall performance, so let’s see which website builder takes the reins.
Squarespace
We’ll start with Squarespace, which offers plenty of built-in SEO and marketing tools. SEO is pretty simple here, thanks to the Analytics tab. You can use it to explore traffic sources and find out your audience’s origin. Of course, you can also edit your SEO title, alt texts, and meta descriptions to fine-tune your SEO.
On top of that, Squarespace automatically makes a sitemap and markups to keep things tidy.
Another SEO perk is Google Analytics integration. If you need more information from Google itself, simply connect your GA account with Squarespace and track your ranking more efficiently for better results.
On the marketing side, Squarespace comes with built-in email marketing, which is excellent for business promotion and outreach. It’s not free, so you’ll have to spend $7/mo for the Starter plan to send 500 emails. Wix lets you send 5,000 free emails monthly, for example.
Marketing-wise, Squarespace has a nice-looking blogging platform with eye-catching templates. Plus, you can one-click-share your content across social media to attract more visitors.
Webflow
Webflow is more customization-oriented when it comes to SEO. It offers everything we’ve seen in Squarespace but with a bit more “knack”. For example, you can set up 301 redirects, which helps with URLs and general website updates. XML sitemaps are also auto-generated.
This website builder also has an integrated CDN, which speeds up loading times and directly impacts your SEO. Webflow is simply more customizable and provides greater control over your website’s SEO, which can be great for advanced users but not very useful for newbies.
The marketing side of things isn’t Webflow’s forte, although it supports a few integrations.
Email marketing is excluded, so you have to use a third-party solution. At least you’ll get Facebook and Instagram integration, with the option to use Mailchimp in all plans. If you select Webflow over Squarespace, expect to heavily rely on third-party marketing tools.
They, however, aren’t always free, so to squeeze the most juice, you’ll have to spend more.
While Webflow is better for SEO because of a higher degree of control and customization, Squarespace is a step ahead marketing-wise because of in-built email marketing, easy social media sharing, and a phenomenal blogging platform. Since both have scored a point, this round is a tie.
Apps and Plugins Comparison
A minute or so ago, we mentioned Webflow’s persistent reliance on third-party apps. Well, Squarespace offers many third and first-party apps as well, all of which aim to enhance your website’s possibilities for free or for a price.
Webflow’s app store is riddled with hundreds of amazing apps in different categories. From e-commerce, automation, compliance, and localization to design, SEO, marketing, scheduling, and more. Most apps are either free or at least have a free trial for testing.
You’ll find popular apps like Zapier, Adobe Express, SVG Import, Unsplash, and tons more. For SEO, Webflow integrates with Semflow, Pixie, BulkSEO, and other prevalent tools. We also appreciate its localization tools that allow you to translate a website in virtual minutes.
Squarespace doesn’t possess as many extensions as you’d expect — it has less than Webflow and Wix. However, in our Webflow vs Squarespace duel, we used a few, such as Mailchimp for email campaigns and LitCommerce for multi-channel selling with a few extra features.
We understand that Webflow has more apps because it’s a more robust, open-ended tool. Plus, it’s reliant on those for more advanced functions. Squarespace is limited to forty-ish, which “power-hungry” users will perhaps find limiting. As always, essentials are covered.
But when you spend money — and these extensions aren’t free, you expect just a speck more than basics.
Webflow’s app store is far more populated and offers some amazing, multi-purpose apps easily integrated into your website. Most are free and can be tested without paying, making Webflow a clear winner of this round of comparison.
Squarespace vs Webflow: Price Comparison
The Squarespace vs Webflow cost comparison is likely the hardest one. Squarespace has four plans, while Webflow has a lot more. The former doesn’t have a free plan, while the latter has. Squarespace, however, has a 14-day free trial, which lets you test it without paying upfront.
The differences are popping up like ads on a porn site, so let’s explain everything before things get too complicated. So, to use Squarespace, you’ll have to spend at least $16/mo for the Personal plan, with NO e-commerce enabled. At this price, you also get a free domain for a year!
To start selling, you’ll need $23/mo. Commerce Basic and Advanced plans are even better, with more collaborators, 0% transaction fees, and tons of other e-commerce tools. So yeah, Squarespace’s poshest plan will be roughly fifty bucks a month — $52/mo, to be accurate.
Webflow starts at $14/mo, so it’s slightly cheaper. However, there’s the 10 GB bandwidth cap and no free domain, so you’re looking at an additional $15-$30 investment upfront. Generally speaking, Webflow seems to operate in a more affordable environment.
The Business plan at $39/mo, which supports larger sites, is inexpensive in our book.
However, this inexpensive website builder becomes super expensive for selling online. We think Webflow provides better value for money in this aspect, as explained previously. This is further reinforced by the fact that you can drop transaction fees to 0% and boost earnings.
Since you’ll pay for Webflow more, naturally, you’ll have to sell more to achieve this effect.
Price Comparison for Multiple Sites
No matter the plan you choose, Squarespace lets you build unlimited sites. The situation is different with Webflow, which endorses multiple websites through its Workspace plans:
There are “Team” plans, which you can test for free or spend $19/mo for the Core variant. These plans also include a single user seat plus two agency/freelancer guests. The other Workspace plans, like those for freelancers and agencies, start at $16/mo for Core.
They’re built for managing client payments with full CMS access and the ability to assign roles to collaborators.
As you can see, Webflow’s pricing is more convoluted and likely very confusing for beginners.
In conclusion, Squarespace seems to offer a better value, despite the slightly higher initial price. With a free domain for a year, unlimited sites, and cheaper e-commerce plans, Squarespace provides one of the most impressive website builder packages in 2026.
Customer Support
Customer support of Squarespace is fair and square — no pun intended. You’ll get live chat and email support. The latter works 24/7, while live chat is available Monday to Friday from 4 am to 8 am EST. The support team is responsive and eager to tackle even the tiniest issues.
You’ll also be able to join Squarespace’s community forum and discuss different product-related issues or learn from more experienced website-building experts. Webflow’s support is a hit-and-miss because there’s no live chat support but also no email support — duh!
The best it can do is the community forum and you can send a ticket only for specific problems. There’s the Quick Help section where you’ll find FAQs but this section doesn’t cover everything, so you’ll inevitably reach for the former two options at some point.
Squarespace has better customer support with a direct approach, which seems to be more effective at fixing problems and resolving doubts. You’ll have to work a bit more to get concise help from Webflow’s support team, as you’ll mostly have to rely on its community forum.
Performance Analysis: Squarespace vs Webflow
Before we wrap up, we want to share with you our findings regarding their performance. We built two websites — one with each website builder. To measure their loading speeds and overall performance, we used GTmetrix and selected its native Vancouver (Canada) server.
After that, we compiled our results in the table, which is displayed below:
| Squarespace | Webflow | |
| FCP | 536 ms | 779 ms |
| LCP | 651 ms | 779 ms |
| TBT | 0 ms | 164 ms |
| TTI | 738 ms | 1.3 s |
| TTFB | 202 ms | 584 ms |
| FLT | 4.8 ms | 5.3 ms |
Neither is particularly fast but Squarespace is a better performer. We can see this in a few crucial parameters, such as TTI or Time to Interactive, which represents the time it takes for the websites to be functional. FLT or Fully Loaded Time of 4.8 and 5.3 ms isn’t great.
For example, our websites hosted on Hostinger usually don’t go above 2.5 seconds.
All in all, in our hands-on Squarespace vs Webflow speed test comparison, we discovered that Squarespace was more reliable, with shorter page-loading times. Bear in mind these are, more or less, minor differences, so you won’t notice them until you perform actual tests.
Summary: Pick Squarespace Over Webflow
A the start of our comparison, we warned you about expecting different adventures. Throughout our analysis, you could notice that Squarespace and Webflow actually don’t share much in terms of website design philosophies. They even target different audiences.
But then, you might be wondering why we’d choose Squarespace over Webflow.
For one reason — it’s more convenient. Squarespace is a go-to option for simple, yet deadly effective website creation, which doesn’t take a ton of skill and effort. It’s widely adopted worldwide and known to be extremely functional even for growing small businesses and online stores.
Webflow is not for you if you’re out of touch with website design. It’s not for “recreational” use. It begs for a skillful hand and a mind passionate about this industry. While some beginners can thrive in this environment, we found that most users simply don’t want to.
That’s why they use Squarespace and let it hold their hand, making the website creation process far more enjoyable. In the end, it’s two different roads — do you prefer going off-road (Webflow) or driving across a silky-smooth highway (Squarespace)? Pick your adventure now.