Change the Shape of This Lamp With the Pull of a String

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Overhead lighting is possibly the least flexible way to illuminate a room. Flip a switch, the bulb goes on, and light shines down. End of story. It you want to switch up the lighting for, say, a little more mood, you're out of luck. Unless you've chosen the impossibly clever Greta pendant lamp, which can throw light onto your ceiling with the pull of a drawstring.

Designed by Whatswhat, a trio of young designers who met at school, Greta began as a class project but is now a fully-realized piece which can add some personality to your living room. The 22-inch tall lamp comes in six colors and is priced like the attractive centerpiece it is. But some will find it worth it for the ability to see a room in a new light by pulling a string. [Svenskttenn via FastCoDesign]