As Polygon first reported, other gamers decided to punish Blizzard by attempting to get one of its products banned in China: They turned the Overwatch character Mei-Ling Zhou, who is from Xi’an, China, into a pro-Democracy meme that quickly went viral. A small group of Blizzard employees also staged a walk-out at the company’s Irvine, California, headquarters on Wednesday, per the Daily Beast.

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Around 12 percent, or $173 million, of Blizzard’s second-quarter earnings came from the Asia Pacific region, according to figures released by the company.

“Blizzard has engaged in blatant censorship, and should act immediately to revoke its ban of Ng Wai Chung, restore his tournament winnings, and repair its relationships with the livestream casters,” said Dayton Young, product director at Fight for the Future. “No gamers should be punished for expressing their views on politics and human rights. And no game company should ever ban or penalize players for advocating for their own political freedom.”

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Added Young: “Gamers deserve to know which companies are willing to engage in censorship on behalf of authoritarian regimes and which companies will defend basic freedom of expression, so we’re calling on all game developers and publishers to make a public commitment to support the rights of their customers, employees, and fans.”

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The Hong Kong protests, which have grown increasingly violent in recent weeks, were triggered in March by a proposed law to extradite people to mainland China and Taiwan. The demonstrations were estimated last month at around 1.7 million strong and have swelled amid allegations of Hong Kong Police Force misconduct. Economic and social inequality are also a driving force.