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Disney's New CDVU+ Sounds Like Every Other Stupid Enhanced CD Format

Illustration for article titled Disneys New CDVU+ Sounds Like Every Other Stupid Enhanced CD Format

I'm going to go out on a limb and say that the reason CD sales suck is not the fact that there isn't enough crap loaded onto the disc. Enhanced CDs have been around for over a decade; hell, many of the first interactive CD-ROMs came from the record industry. Does anyone remember a single one? Apparently Disney doesn't, because this week its Hollywood Records label introduced the CDVU+ format. The who what?

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Slated to debut with the August 7 release of an album by the undoubtedly wholesome teen punk band The Jonas Brothers, CDVU+ will include "digital magazine extras, song lyrics, band photos and other extras" says Reuters. (They said "extras" twice; they must like "extras.") Oh, and as a shoutout to the greenest teens, CDVU+ "replaces the traditional CD booklet and plastic jewel case with recyclable packaging." To access the content you don't need some fancy new CDVU+ player. No sir, you just need a computer.

You know what I hate? When marketing innovations are disguised as new technologies. I for one won't be buying any CDVU+ discs, thanks much. And unlike many people I respect, I actually buy music. [Reuters]

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DISCUSSION

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The software on some of the earlier ones is not as good as the software on later releases (the best comparison is between Barenaked Ladies "Born on a Pirate Ship" and then "Rock Spectacle" which came out a couple years later), but the content was usually pretty cool.

Tour pictures and videos, music videos for unreleased tracks, some funny stuff, printable lyrics sheets and set lists, etc.

I would certainly not dis the format or the intent outright. The included stuff is was quite a bit more desirable in context than most of the crap that comes loaded on to Blue-Ray (Do you really want the GPS locations for the helicopter from Miami Vice?).

If you're a fan then this is the kind of stuff you want to see, and I don't recall ever paying a premium for this stuff.