Photo: Justin Sullivan (Getty)

New York Attorney General Letitia James launched a multi-state antitrust investigation into Facebook on Friday, applying a new layer of pesky regulatory scrutiny to the scandal-ridden social network.

The launch of the investigation comes amid greater federal and state oversight of major technology companies, including Facebook, Google, Amazon, and Apple. The state-level probe will examine a wide range of Facebook’s activities, including its handling of user data, its effects on consumer choice, and the price of advertising, New York’s attorney general said in a statement.

Advertisement

“Even the largest social media platform in the world must follow the law and respect consumers. I am proud to be leading a bipartisan coalition of attorneys general in investigating whether Facebook has stifled competition and put users at risk,” James said. “We will use every investigative tool at our disposal to determine whether Facebook’s actions may have endangered consumer data, reduced the quality of consumers’ choices, or increased the price of advertising.”

Facebook did not immediately respond to our request for comment.

In addition to James, attorneys general from Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee, and the District of Columbia will be on the investigation’s leadership team, according to James’ office.

This probe adds to action at the federal level that began in earnest this summer. On July 23, the U.S. Department of Justice announced that it has begun an expansive investigation into “market-leading online platforms” to determine whether they “are engaging in practices that have reduced competition, stifled innovation, or otherwise harmed consumers.”

The following day, Facebook confirmed that it is facing antitrust probes from both the Federal Trade Commission and the U.S. Department of Justice. That revelation came on the heels of the FTC’s announcement earlier the same day that it had fined Facebook a record $5 billion for privacy violations in part stemming from the Cambridge Analytica scandal. While the Republican-led FTC characterized its settlement with Facebook as “historic” and increased restrictions on the company’s privacy and transparency practices as “sweeping,” the penalty was seen as inadequate by Democrats.

Advertisement

State-level action against major tech firms is reportedly not limited to Facebook. Google is also expected to face an investigation from “more than half” the state attorneys general, according to the Washington Post. That inquiry will reportedly be announced on Monday.

Despite the flurry of attention from regulators, major tech companies have yet to suffer any lasting consequences that disrupt their businesses or meaningfully cut into their bottom lines. Indeed, Facebook’s stock price jumped 1.8 percent after the FTC revealed its fine. Maybe this one will stick?

Advertisement