Feet-On with the Shoe Pure 100 (Verdict: It Works Great)

Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)

Fulfilling a lifelong dream, we tried the eggciting Shoe Pure 100 at IFA 2007, where a gazillion Germans with smelly shoes passed by —sadly without using it. We didn't have enough time to try the full power of this ozone-generating germ and smell destroyer from Japan, but we definitely noticed the difference in barely five minutes.

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Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
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Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
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Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)
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Illustration for article titled Feet-On with the Shoe Pure 100 (Verdict: It Works Great)

The results were quite stunning. My boots were definitely smelly after a lot of walking through Berlin and IFA. After getting a whiff, Addy agreed that they were a perfect subject to test the alleged power of the Shoe Pure 100, which claims to eliminate all stench and bacteria from your shoes using an ozone generator—the blue is just a light because in Japan the blue glow means clean.

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We put the boots on the Shoe Pure's specially shaped arms and waited for about five minutes. We couldn't stay long enough to wait until the job was completely done but the changes were immediate: The smell was gone, replaced by an odorless freshness.

Even Mark, who ventured that the $68 price tag was too steep when he first told you about it agreed—but only after forcing him to smell the results, which he did with a horror look in his face. [ShowPure]

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DISCUSSION

As a dancer, i have a boot full of smelly shoes.. because the shows are leather, tight and get hot quickly.

this means i have to leave the boot of the car overnight in the garage, which means the shoes dont smell as bad.. but if i open the door to the garage in the morning more than 12 seconds, the whole house smells like rotten barbequed rats.

anyone know where i can buy this product?