
It was just a few days ago that I brought you my award-winning shots of the first Microsoft Zune ads to hit the mean streets of New York, and today brings us the first ads for the Sony PS3. Once again, not much is learned about the PS3 from the ads other than that we're encouraged to "Play B3yond" and that the PS3 is so powerful it causes clocks to melt. It kinda remind me of Dali. There's a few more shots of the ad after the jump.
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There you have it. Enjoy the majesty that is the corner of Lafayette and Bond.

DISCUSSION
Hats off to Sony for having the courage to represent the PS3 in its full actual-size glory instead of resorting to shrunken subway signs and wall banners.