Gender Stereotypes Revealed Anew In Toy Commercials Word Cloud

Illustration for article titled Gender Stereotypes Revealed Anew In Toy Commercials Word Cloud

This is one of those things that won't surprise, but it's still certainly interesting. What you're seeing in the image below is a word cloud, modeled after commercials for boy's and girl's toys. Stark differences laid bare, and all that.

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I imagine many of the commercials that Crystal over at Boys, Masculinity, and Gender Stereotypes had to watch had their fair share of pinks, blue, hair brushing and explosions too, but again, this is fairly obvious stuff. What's interesting are the specific words that advertisers are repeatedly using to target your children, based on their gender. Battle! Power! Love! Babies!

Hmm.

Illustration for article titled Gender Stereotypes Revealed Anew In Toy Commercials Word Cloud
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Quick! Someone corner the market on Battle Power Love Babies and get it running on Saturday mornings, STAT! [Achilles Effect via via Boing Boing]

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DISCUSSION

FartyMcPooPants
FartyMcPooPants

Strangely my wife and I were having a similar discussion yesterday, when after a day spent out shopping, I commented on the gender types being displayed on the various toy aisles. A VERY pink isle full of play vacuum cleanrs, ironing boards and kitchens and a fairly blue aisle full of swords, guns, diggers and play tool sets.

My wife then made a very interesting point.

"WHO SAYS WHICH AISLE IS FOR BOYS AND WHICH IS FOR GIRLS? ARE THEY LABELED THAT WAY?"

To which of course the answer is no, they are not labeled boys and girls, and in fact it was a stereotype of my own making in my own head that pegged one aisle for boys and one for girls.

So to the article I ask, who was determining which advertisement was for boys and which for girls? If it was the same as me, then the results are false.

In fact this is just showing the word cloud between different types of toys (Agressive / Passive maybe? Not strictly Girl / Boy)