I’ve gone on and on about the great work that KDDI’s AU is doing in the design department (see the AU Design Project), but you know, they’ve also become quite good at going after certain key demographics, and it’s not hard to see what they’re trying to do with their new Sweets line, featuring their patented “friendly design.” Going head-to-head with Docomo’s Lechiffon, the Sweets phones come in 3 appropriately named colors: Cassis Mousse (pink), Vanilla Beans (white), and Mango Pudding (orange). You can also adorn them with an assortment of case coverings. Kawaii!!!
https://gizmodo.com/docomo-lechiffon-handsets-for-girls-32667
More pictures after the jump.
Product Page [KDDI]
