Google just introduced new content restrictions for apps in Google Play in hopes that it can crack down on the malicious apps that pollute the Android ecosystem.

For the longest time, Google Play, like the Android Market before it, has been an unregulated wilderness, so it's a good thing Google's drawing a line in the sand. The new policy is designed to ban apps that intentionally deceive users, those the collect or disseminate your private information, as well as spammy apps. Google also bans apps that contain sexually explicit or violent behavior and those that promote illegal activities. Apps that violate these policies will be removed from the store, but it doesn't seem like Google has any plans to start actively policing app submissions to Google Play the way Apple does for the iOS App Store. [Google Play via Mashable via BGR]