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Taking one more step towards the proliferation of digital cinema, Sony and QuVIS are introducing the QuVIS Cinema Server that will work exclusively with Sony's SXRD (Silicon X-tal Reflective Display) 4K digital cinema projector. The SXRD projecotr was unveiled last week to the Hollywood set and promises a 4096 x 2160 pixel resolution to produce nearly four times the pixel count of current high definition TV displays. Now think about that when you're on line to see King Kong. Basically, adding the QuVIS Cinema Server to the projector gives movie theatre owners a core infrastructure and full system solution to play and master digital movies.