Hulu Is For Sale, But to Hu?

Google, Microsoft and Yahoo are all said to be vying for Hulu, but only one tech-titian can snap up the movie-streaming service. According to Walt Disney's CEO Rob Iger, the Hulu owners are "committed to selling" it, and that rather than focus on the actual buyer, they just want the best possible sale-price. The future of Hulu is at stake here, and the joint-owners don't care who buys it? [WSJ and Reuters]

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Do we know exactly what they are bidding for? Hulu is currently owned by the content providers. There would be little or no point buying it without some kind of deal on the content. Also, do we know if Google are bidding in multiples of Pi or other mathematical constants.