There are two ways to look at the World's Smallest Brewery, which opened in Coney Island yesterday. On one hand, it's one more in an unending string of largely-unsustainable hipster businesses, since it produces just one gallon of beer at a time. On the other hand? Beer by the gallon!

The bitty brewery doesn't need to be built to last, anyway, since it's a marketing stunt that will only be open for a few hours a week—Thursdays, from noon til 6—and will shut down for good after Halloween. So if you love tiny things, booze, or pretension, get your ass out to Brooklyn some time in the next few weeks. [Gothamist via Laughing Squid]


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