If You Need These New Dash Buttons, You Should Probably See a Doctor

Amazon Dash buttons, which allow you to order items with just a push, are all about repetition. They’re great for buying stuff like detergent or toilet paper, because you’re never going to not need those things. But today, Amazon’s expanding its collection to 70+ more brands. And if you need some of these little buttons, it might be time to take a long hard look at your life.

For example, if you need a steady parade of Mucinex or Move Free Joint Health delivered to your front door, you might have a bigger problem on your hands. Add in buttons for endless Slim Jims, Red Bulls, and Doritos, and the next Dash button Amazon you’ll need to but is one that pings a neighborhood cardiologist.

And if you need the button for Trojans, well, good for you.


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These buttons are the kind of concept that’s initially sort of appealing, but after a bit more thought, looks pretty stupid.

Because they’re a physical thing that takes up space and etc, and the more of them you have lying around, the less useful they become—sorting through a giant pile of button frobs or covering your wall in them eventually makes using them more work than just using Amazon like normal—you clearly aren’t going to want more than a few of them, and presumably only for stuff you buy often. It doesn’t really work as an “emergency” button either (for toilet paper, or, er, condoms) because for such cases typically you want it now, not in the next couple of days.

But for something you buy really often, the last thing you want to do is order it individually through Amazon. Think of the insane amount of energy etc used to deliver a single box of tissues to your door ... it’s completely ridiculous, and certainly not something you should do regularly...

I guess they’re more of a marketing gimmick than anything else, sort of like Amazon’s drone delivery.