https://www.youtube.com/watch?v=d3RFjpN6vbo
Say what you will about Saul Bass’ 1974 sentient ant film Phase IV, its TV ads did not give anything away. Rather, the Phase IV commercials regaled viewers with cryptic narration and drunkenly edited images of ants and explosions.
https://gizmodo.com/phase-iv-a-film-about-super-smart-communist-ants-and-m-5771223
Hey Hollywood, this how you sell a movie: by making sure the audience has absolutely no idea what the hell it’s about.
[Via Reddit]
