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Jack White’s New ULTRA LP Generates A Hologram When It Spins

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Former White Stripes frontman Jack White is going all out on his upcoming album. The vinyl version of Lazaretto contains a number of unprecedented features, including two different intros for the same song and the appearance of a holographic angel while it spins.

White is calling the vinyl edition of his new album an ULTRA LP — a mish-mash of pre-existing vinyl gimmicks, like dual grooves, a side that plays from the outside in, and locked grooves. But it also has some unprecedented features, including an under-label groove and a hologram (developed by Tristan Duke of Infinity Light).

Here’s the complete list of features on the ULTRA LP:

180 gram vinyl

Two vinyl-only hidden tracks hidden beneath the center labels

One hidden track plays at 78 RPM and one plays at 45 RPM, making this a three-speed record

Side A plays from the inside out

Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped; the grooves meet for the body of the song

Matte finish on Side B, giving the appearance of an unplayed 78 RPM record

Both sides end with locked grooves

Vinyl pressed in seldom-used flat-edged format

Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record

Absolutely zero compression used during recording, mixing and mastering

Different running order from the CD/digital version

Utilizes some mixes different from those used on CD/digital versions

White’s new album is set for release on June 10th.

[h/t Spin]

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