Kinect Is Going To Watch How You Browse, Not Just What You Buy

There are endless metrics a store has access to when it comes to when, what, and who is buying merchandise. But surprisingly, there's not a heck of a lot of data on why a customer decides not to buy something. So Fujitsu is hoping its new Kinect-based research tool provides more insight into how customers browse, and why they may decide against a purchase.

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The system obviously can't tell what a customer is thinking. But through detailed analysis of their body language and how they respond to a given item, or multiple items, stores will get a bit of insight into their customers' decision making processes. And this in turn might help the store better display, or provide more information on a given product that could help further influence a customer's final purchase decision. [DigInfo TV]

DISCUSSION

How about putting more than an EB Games store in the mall targeted for guys while the rest of the mall is tailored for women? I don't just want to browse, I want to live!