There are endless metrics a store has access to when it comes to when, what, and who is buying merchandise. But surprisingly, there’s not a heck of a lot of data on why a customer decides not to buy something. So Fujitsu is hoping its new Kinect-based research tool provides more insight into how customers browse, and why they may decide against a purchase.
The system obviously can’t tell what a customer is thinking. But through detailed analysis of their body language and how they respond to a given item, or multiple items, stores will get a bit of insight into their customers’ decision making processes. And this in turn might help the store better display, or provide more information on a given product that could help further influence a customer’s final purchase decision. [DigInfo TV]
