But can anything about Rogue One be gleaned from this commercial? Can we expect to see Jyn Erso and the Rebels sneak past an Imperial hospital staff? Will former Imperial droid K-2SO be trying to contact other children through the galaxy? Will Emperor Palpatine be a sick child to whom Darth Vader gives an adorable toy?

No, of course not, it’s just a dumb commercial. Any similarities to the movie are 100% coincidental, and not the result of a shadowy cabal inside Duracell using top-secret movie information that can’t possibly have meaning to people until the movie comes out in two months, just to sell batteries. So hopefully people won’t freak out about this one, and instead focus on its decidedly cuter message—driving donations to Children’s Miracle Network hospitals across the US.


Kinda crazy that all this spectacle is an ad for batteries. Never underestimate the power of the Force... or Star Wars branding.

[Via TheForce.net]