First we thought the Netflix-streaming, Blu-ray-playing LG BD300 would be "under $500." Then we were happy to hear when that cryptic price was actually $400. But now, LG has dropped the BD300 to a competitive $350. Preorder it now at Circuit City or Amazon. Or don't. We're not losing sleep either way. (OK, that's a lie, we were really, really counting on you buying this player. Our lives will be ruined if you don't. And chances are, we will flip out, cover ourselves in green paint and tell everyone on the street that we're a chunk of moldy bread and not to touch us.) [Circuit City and Amazon via BGR]
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How is $350 competitive? $250 is competitive. It distances itself from the PS3 and is comparable to Wii prices.