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Pentax announced the Optio E30, its latest entry into the low-cost point-and-shoot category. The camera has a fairly standard feature list, with a 3x optical zoom, 2.4-inch LCD viewscreen and a 7.1 megapixel CCD. What's not standard about it is its price, quoted at $149.95 and available in February.

Who would've thought, even a few months ago, that a 7.1-megapixel digital camera would soon be available for less than $150? The E30 even has 11MB of internal memory if you've run out of space on your SD card. The company will be showing this latest model at CES next week.

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Pentax Optio E30 [Digital Photography Blog]