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Pentax announced the Optio E30, its latest entry into the low-cost point-and-shoot category. The camera has a fairly standard feature list, with a 3x optical zoom, 2.4-inch LCD viewscreen and a 7.1 megapixel CCD. What's not standard about it is its price, quoted at $149.95 and available in February.

Who would've thought, even a few months ago, that a 7.1-megapixel digital camera would soon be available for less than $150? The E30 even has 11MB of internal memory if you've run out of space on your SD card. The company will be showing this latest model at CES next week.


Pentax Optio E30 [Digital Photography Blog]