Lumosity, which created a brain game powerhouse by telling people it could make them smarter, is paying for its lies. Lumos Labs will pay the Federal Trade Commission $2 million for deceptive trade practices.

ā€œLumosity preyed on consumersā€™ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimerā€™s disease,ā€ FTC Bureau of Consumer Protection Director Jessica Rich said in a statement. ā€œBut Lumosity simply did not have the science to back up its ads.ā€

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People who signed up for Lumosityā€™s auto-renewal program between January 1, 2009 and December 31, 2014 will get notified about the FTC action and given an easy way to cancel.

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Art by Jim Cooke