Lumosity, which created a brain game powerhouse by telling people it could make them smarter, is paying for its lies. Lumos Labs will pay the Federal Trade Commission $2 million for deceptive trade practices.

‚ÄúLumosity preyed on consumers‚Äô fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer‚Äôs disease,‚ÄĚ FTC Bureau of Consumer Protection Director Jessica Rich said in a statement. ‚ÄúBut Lumosity simply did not have the science to back up its ads.‚ÄĚ

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People who signed up for Lumosity’s auto-renewal program between January 1, 2009 and December 31, 2014 will get notified about the FTC action and given an easy way to cancel.

Art by Jim Cooke

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