Wondering just how many references there are to ABC's Lost in recent Marvel comic books, as per ABC's mysterious advertising deal with the publisher? Fansite Find 815 has posted a gallery of all of the known ones to date, and the answer turns out to be "More than you expected." When does viral marketing become overly intrusive? Possibly at the point where the X-Men's alien spacecraft is now named after Desmond's shipwrecked boat. Marvel Comics and Lost Crossover Archive [Find 815.blogspot.com]
I'm a big fan of intertextuality but seriously, you have to draw the line somewhere. If this keeps up, all of popular culture will be folded into the Tommy Westphall Universe. Though, having it be all the figment of an autistic boy's imagination may explain the popularity of Smallville.