Maytag’s SkyBox is an example of product marketing done totally right. In and of itself, it’s not terribly impressive. It’s a beverage vending machine, you see, that keeps 64 12-ounce cans or 32 12-ounce bottles chilled inside – you know, like a refrigerator – for the low low price of $500. So we’re not talking value here, but the smart turn is that MayTag knows it, and markets the SkyBox with the tagline “For the Bragging Rights.” Add to that a series of customizable sports logo themes (and even pretend robot sports, like Nascar) and it all starts to come together. You don’t need a SkyBox, but you might need to get one before your buddy does.
Oh, and it does have one neat trick: each of the four beverages can be child-safety locked to prevent accidental hilarity brain damage. Which speaking of, the design team has a weblog where they defend Gordon Jump from naysaying. Behold the power of personal publishing!
Read – Product Page [SkyBoxByMayTag]
Read – Team Weblog [Ka-Thunk]
