We've heard about diamond-encrusted earphones, a million-dollar cellphone spangled with glitter, an MP3 player of diamonds and gold and even a Kodak V570 digital camera festooned with $20,000 worth of shiny rocks. But this one takes the cake, the million-dollar fishing lure from MacDaddy's Fishing Lures. It's made of three pounds of gold and platinum, and encrusted with 100 carats of diamonds and rubies—4753 stones in all. It's over a foot long, and is designed for big-game fishermen who are looking to hook the next Moby Dick. Or something.


It's easy for us to figure out what is actually being lured here: profligate suckers with more money than brains. C'mon, give that money to the Steve and Laurene Jobs Foundation. Oh, wait, there's no such thing.

Big pic of the lure after the jump.

Product Page [MacDaddy's Fishing Lures, via Born Rich]

This image was lost some time after publication, but you can still view it here.

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