Monster Cable Founder Noel Lee Explains How He Got Started

In this exclusive GizVid, take a look at Monster Cable founder Noel Lee as he tells us the story of his beginnings. He studied finance and engineering, learned how electricity flows through wires, and then founded Monster, his company that sells expensive cables to unsuspecting consumers. He must have taken quite a few classes in salesmanship and litigation, too. He doth protest too much, methinks. Now you tell us what youthinks. [Video by Nick McGlynn]


I used to have a friend who was an "audiophile". One night I totally screwed with his system. Reversed his equalizer setttings, turned off this, turned on that; then I asked him about the difference between an audiophile system and some basic system. He went on and on about how much better his was than a piece of crap system. I then asked him how it was that we had been listening to a totally fucked with setup for 3 hours - and he had not even noticed. He had no reply.

It's like that with monster cables, behemoth cables, gargantuan cables and radio shack cables. There may be some gifted musician types between the ages of 12 and 21 who can hear the difference, but for the rest of us, it don't matter.

The monster guy got it right though, there is no limit to how much someone will pay to be "better" than the Jones's.