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Mugen PeriPeri Toy Makes It Feel Like the First Time, Over and Over and Over

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Sometimes, the feeling of tearing open the package is more exhilarating than whatever’s actually inside (unless it’s one of those god-forsaken plastic clamshells that require you to mutilate it with a weapon of mass destruction, which is its own kind of rush). So the same people who gave us infinitely poppable bubble wrap have delivered the other part of the equation: Mugen PeriPeri. It lets you experience the visceral joy of ripping apart a package again and again and again. And yes, there’s a crazy video showing just how awesomely euphoric it is in the most ridiculous way possible.

[Trends in Japan]

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