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Neuralink gained its fair share of internet fame last year when it released a video allegedly demonstrating how ipits device had taught a monkey to play a Pong-like video game using only its mind. The video admittedly looks impressive until you realize scientists have used brain-controlled chips to teach monkeys how to game for over two decades.

“Brain-control of computer cursors by monkeys is not new,” University of Newcastle professor Andrew Jackson told Insider at the time.

Neuralink isn’t the only one betting big on brain-computer interfaces. Small firms are experimenting with multiple variations of the tech in both medical and consumer contexts. Acumen Research expects the global brain-computer interface market as a whole could reach a hefty valuation of $3.48 billion by 2027.

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Still, there’s a big difference between these tamer, more incremental gains as medical devices, and Musk’s more sci-fi-tinged, transhumanist rhetoric. That feasibility gap has some experts, like University of Pennsylvania Professor of Medical Ethics and Health Policy Anna Wexler skeptical.

“What concerns me in the near term are the potentially false claims,” Wexler said in an interview with Observer last year. “Neuralink’s employees are scientists and engineers working on developing what appears to be a legitimate device for medical purposes. Yet, the company’s co-founder is fond of making grandiose and bombastic claims about the potential for that same technology to cure all diseases and allow humans to merge with AI.”

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Engaging in potentially deadly and cruel animal research to develop life-altering medical devices for humans who need it is one thing, but those same tactics start looking significantly more sadistic if they’re done in the service of a vaporware product built on false promises and podcast promotions.