In this Google-sponsored video by Patrick Boivin, stop-motion ninjas show us only the second unboxing that I can describe as "action-packed." They easily defeated the Nexus One packaging, but their arch-rival Blister Pack won't go down so easy. [Engadget]
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I recall an old video of a phone being unboxed which involved fireworks and a small (as is little tiny people) procession emerging from the box as the phone slowly rose up with spotlights.
Can't seem to find it now though.