Nothing Beats Cookies Fresh From the (Cardboard) Oven

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Thelma's, an Iowa-based cookie delivery service named after the founder's great-grandmother, contracted Saturday MFG. to create this utterly brilliant packaging that not only keeps the treats warm, but also gives the impression that they're fresh from the oven.

It's almost impossible to look at that box and not crave a batch of Thelma's snickerdoodle cookies. Even a batch made from Marmite would seem irresistible if this is how they were delivered. [Saturday MFG. via The Dieline]