Either Google+ is the North Korea of social media, or things aren't going quite as well as we'd hoped. Public posting on The Hermit Network has fallen 41 percent per user from August to September, from 0.68 to 0.40.

Yes, yes, the point of the network is that posts don't have to be public. But we also knew that going in, and clearly a 41 percent drop in anything over a given month is significant.


It could be more folks are finally catching on to the benefits of non-public posting. Or that the casual, hey-what's-this-thing-that's-not-Facebook users are falling away and taking a disproportionately high percent of public posts with them. Or yes, it could also just mean there's a more linear user exodus going on.

Without numbers for private posting, we can't be sure, but something's clearly going on here. What have you guys noticed in your Circles? [TechCrunch]